Google AdSense: what is it?
Google’s essentially a search-engine based company. So it’s easy for Google to perform this service. It searches out the keywords on your page, searches a database of websites to find the ones matching those keywords and thereby selects an advertisement.
The webmaster receives a certain fee for every visitor to your page who clicks on the AdSense banner. Of course this is more likely to happen with AdSense than with the old-fashioned advertisements. People who’re on your page are there because they’re interested in those things, right?
The same thing—relevance of the advertisement to the page on which it is placed—helps those who want to place advertisements as well. This is why Google AdSense is great—all the banners are relevant to the pages they’re on.
This relevance keeps everyone happy—the advertiser places his ad relevantly, and gains more customers, the webmaster earns money off their websites, Google takes its cut. This is the key to the continuing success of AdSense.
Google, of course, has some very high standards. And AdSense, like other Google programs, lives up to those standards, in terms of functionality and appearance. You’re limited to two AdSense banners on your site and Google only inserts texts in these.
A major benefit is, unlike the traditional banners, AdSense banners are not at all obtrusive. However, this also means that you’ve got to place the banners prominently, so your visitors can see them.
I personally have made a small fortune with adsense and feel it is one of the best marketing ideas on the world wide web!
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